Privacy Policy

Optimize IS values the privacy of its users and is committed to protecting personal information. This Privacy Policy ("Policy") explains how we collect, use, disclose, and protect your information when you visit our website or use our services. Please review this Policy to understand our practices and the choices available to you regarding your information.

1. Information We Collect

We may collect the following types of information:

1. Personally Identifiable Information: This includes names, email addresses, phone numbers, and company names, which are collected when users submit inquiries or sign up for services.
2. Non-Personal Information: We also collect non-personal information such as IP addresses, browser types, and operating systems. This data helps us improve website performance and user experience.

2. Purpose and Usage of Data

We collect and use data for the following purposes:

1. To understand user needs and provide requested services.
2. To deliver relevant marketing information to users.
3. To customize website content based on user preferences.

3. Data Retention Policy

We retain personal data as long as it remains relevant to our business needs and as required to comply with legal obligations. Retention periods are based on active engagement, client status, and applicable legal guidelines.

4. Disclosure of Information

We do not sell or lease personal information to third parties. Information may be shared in the following circumstances:

1. To fulfill services requested by the user.
2. To comply with legal obligations.
3. With user consent, as necessary for specific interactions.

All third-party partners with access to personal data are bound by confidentiality agreements to protect this information.

5. Third-Party Tools and Cookies

We use cookies, web beacons, pixels, and similar storage technologies, including from third parties, to operate our website, analyze traffic, and measure and improve our marketing. These technologies allow us and third parties, including Meta (Facebook), Google, and LinkedIn, to collect or receive information from our website and elsewhere on the internet.

‍

Specifically, we use:

• Google Analytics, to understand how visitors use our site and to improve performance and user experience.
• The Meta Pixel (provided by Meta Platforms, Inc.), which collects information about your visit and actions on our site. Meta uses this information to provide us with measurement and analytics services and to target and deliver ads to you on Meta products such as Facebook and Instagram, and across the internet.
• The LinkedIn Insight Tag (provided by LinkedIn Corporation), which collects information about your visit to our site. LinkedIn uses this information to provide us with analytics and to measure, target, and deliver ads on LinkedIn.

Information collected through these technologies may be shared with these third parties, including Meta, for the purposes described above. We do not sell your personal information.

Your choices. You can control cookies through your browser settings, and you can opt out of the collection and use of your information for interest-based ad targeting. To manage these choices, you can:

• Adjust your ad preferences directly with Meta in your Facebook or Instagram account settings.
• Adjust your advertising preferences with LinkedIn in your LinkedIn account settings.
• Opt out of interest-based advertising from participating companies through the Digital Advertising Alliance at http://www.aboutads.info/choices (United States) or the European Interactive Digital Advertising Alliance at http://www.youronlinechoices.eu (Europe).

Where required by law, we will request your consent before placing non-essential cookies or activating advertising technologies such as the Meta Pixel.

6. Security Measures

We use secure servers to protect personal data online. Access to personal information is restricted to employees who need it for specific tasks related to service delivery and client support.

7. User Rights and Choices

Users have the right to access, correct, or delete their personal data. They may also opt out of marketing communications by following unsubscribe links in our emails or contacting us directly.

8. Children’s Privacy

Our website and services are intended for adults and are not directed toward children under the age of 13. We do not knowingly collect information from children under 13. If such information is inadvertently collected, we will promptly delete it from our systems.

9. International Data Transfers

As we serve clients worldwide, data may be transferred outside the user's home country. By providing personal information, users consent to such transfers, which are safeguarded by standard contractual clauses or similar protections.

10. Notification of Changes

We reserve the right to update this Privacy Policy at any time. Updates will be posted on our website, and continued use of our services following any updates signifies acceptance of the revised Policy.

11. Contact Information

If you have any questions or concerns about this Privacy Policy, please contact us at:

1. Email: legal@optimizeis.com
2. Phone: +1 415-501-0590
3. Mailing Address: Optimize IS, 1203 Sacred Oak, Fort Wayne, Indiana