Optimize IS started with a YouTube channel built on one idea: make complex systems clear enough for any team to actually use. Ben Green's tutorials gave operators a practical path to better-run work, and an audience that wanted more than tactics.

Before Optimize IS, Charlie Melendez was already building Airtable systems that turned tangled processes into operations that scaled. As COO, he holds every engagement to an exceptional operational and Airtable quality bar, the standard the firm is built on.

Ben and Charlie met at Daretable in Austin and found a shared conviction: most teams are not slow, their systems are. That idea, that the system is the problem worth solving, became Optimize IS.

Optimize IS passed 100 verified client reviews on Airtable's partner directory, an early signal of consistent delivery. The standard set here is the one we still hold across a Fortune 500 client base.

Jessica joined Optimize IS in 2024 and has since grown from account management to Director of Enterprise Programs. Proof of how we build internally: hire for judgment, then give people room to scale with the work.

Airtable named Optimize IS Partner of the Year, recognizing the depth and outcomes of our enterprise work. Proof that focused expertise, applied at scale, holds up.

Airtable invited Ben to lead its Marketing User Group, a community of operators focused on how marketing teams actually run. The role extended a point of view we had been building: marketing operations is a system, not a set of tools.

Optimize IS led the largest co-delivery in Airtable's history, consolidating four disconnected tools into one connected system on a demanding timeline. The kind of platform consolidation that turns fragmented operations into a foundation that scales.

Optimize IS crossed 1,000 completed implementations across 50+ industries and teams of every size. A track record measured not in tools deployed but in operations that run with clarity afterward.

Verified client reviews passed 250 with a perfect rating held across a growing enterprise base. The early trust signal at 100 had become a sustained standard, engagement after engagement.

Airtable named Optimize IS Partner of the Year again in 2025. Back-to-back recognition that reflects not a single win but a consistent standard of enterprise delivery.

Optimize IS took full ownership of Daretable, the largest community-run Airtable conference, and hosted it in Chicago. The program brought enterprise leaders to the stage on real strategies for AI and technology in modern work. The event where Ben and Charlie first met is now one we run.

Optimize IS's Airtable community crossed 15,000 members in 2025, after five years of running it. Across 20+ livestreams and a steady run of free events, it has become the place operators go to learn from one another. Running it keeps us close to how real teams build, and at the center of the ecosystem we work in.

Optimize IS convened a growth planning workshop with Airtable's partner and services teams, mapping how to serve enterprise customers at a higher level together. Partnership built deliberately, not assumed.

Optimize IS was the Premier Sponsor of Airspace Paris, Airtable's flagship European event. A seat at the center of the enterprise conversation, not the edge of it.

Optimize IS hosted in-person forums for Airtable administrators at enterprises of 3,000+ employees, across New York, London, and San Francisco. Bringing the people who run these systems together to raise the standard of how they are governed.

Airtable invited Jessica to lead its Admin User Group, recognizing our depth in how enterprises govern and scale their systems. A second user group leadership seat, and a widening footprint in the community.

Optimize IS returned as Premier Sponsor of Airspace LA, Airtable's flagship event, and led a main stage panel with enterprise clients. Continued presence where the operators running the largest brands gather.

Optimize IS led an AI buildathon at a16z Boston Tech Week, working with builders on what AI can do when it sits on a connected operational foundation. The same systems-first conviction we bring to every engagement, applied to AI.