The Optimize IS Story

When You Need An Expert Airtable Partner

Our Story
Optimize IS Team

At Optimize IS, we value simplicity, efficiency, and user-friendliness. We believe that technology should empower businesses, not hinder them. Our approach centers around designing custom Airtable solutions tailored to grow with our clients, making their workflows more agile and easier to scale. We specialize in leveraging Airtable to create powerful, intuitive systems that streamline operations for businesses of all sizes.

The Visionaries Behind Optimize IS

The synergy of Ben Green's demand generation expertise and Charlie Melendez's operational knowledge provides a well-rounded approach to client solutions. (Fun fact: they have the exact opposite Myers Briggs scores!) This unique combination at Optimize IS ensures a comprehensive understanding of your business needs, particularly when developing robust Airtable solutions.

CEO and Co-Founder of Optimize IS, Ben Green

Ben Green

Charlie Melendez

Our Beginnings: The Story of Optimize IS

100 Five-Star Reviews and Counting (April 2024)

Optimize IS proudly earned its 100th five-star review, a testament to our profound impact. Now, with over 124 reviews, we continue to set the standard in providing top-tier Airtable solutions and support.

Expanding the Team: The Hiring of Jessica, Director of Training (September 2024)

Jessica joined Optimize IS, playing a crucial role in scaling the company. She ensures that even as we take on more complex Airtable projects, we maintain our unwavering commitment to quality in every Airtable integration and training initiative.

Airtable Recognizes Ben as a User Group Leader (November 2024)

Airtable invited Ben to lead the Marketing User Group, a testament to his expertise. He now manages monthly meetings, sharing Airtable best practices and fostering community knowledge, further highlighting Optimize IS's thought leadership.

1,000 Successful Projects Completed

Optimize IS recently reached a monumental milestone: 1,000 completed projects. We've delivered tailored Airtable solutions for businesses of all sizes, consistently transforming their operations through strategic Airtable consulting and powerful automation.

Airtable Partner of the Year (October 2024)

Optimize IS was named Airtable Partner of the Year, solidifying its position as the top Airtable solutions provider.

From a YouTube channel to an industry leader, Optimize IS continues to drive innovation and help businesses thrive.

Airtable Partner of the Year (October 2024)

Airtable’s Largest Co-Delivery (December 2024)

Optimize IS successfully led Airtable’s largest co-delivery project, an undertaking that helped a top client seamlessly migrate from four different tools to Airtable on a tight timeline. This showcased our advanced capabilities in large-scale Airtable migrations.

A Chance Meeting at Daretable (August 2022)

Ben and Charlie met at "Daretable," a pivotal Airtable event in Austin, TX. They quickly discovered a shared passion for workflow optimization and Airtable implementation, swiftly forming the partnership that would become Optimize IS.

A Top Developer in the Field (June 2022)

Charlie Melendez, a top developer at Gap, was already helping small businesses optimize workflows using Airtable. His expertise in Airtable development consistently eliminated inefficiencies and helped companies scale their operations

The Beginning: Helping Others Optimize with Airtable

Ben Green started his YouTube channel to help people understand and use Airtable. His clear tutorials quickly made him a go-to resource for businesses looking to streamline operations with effective Airtable solutions.

“Optimize IS has been wonderful to work with.”

- Ariel Kaplan, Solar Energy Partners

“Solution-driven,diligent, and adaptable!”

- JoeChantry, Holland America Line

“ExtremelyHelpful on how to kick start a new project on Airtable.”

-Almarosa Estrada, Sony Music

Current Progress: Leading the Way in Airtable Solutions

Since our humble beginning, the Optimize IS team has helped over 1,000 companies across 50+ industries transform their operations with powerful Airtable solutions. We are incredibly proud to have earned the following accolades and the unwavering trust of our clients:

01

Airtable Partner of the Year

Worked with 40+ enterprise clients, some of the largest companies in their respective industries. 124 five-star reviews on the partner directory.

02

#1 Top Rated Airtable Gold Partner

With a track record of over 1,000 successful projects and a 5.0 rating, we are proud that Airtable awarded us the #1 Airtable Gold Partner.

03

Trusted by Fortune 500 companies

…And Fortune 1,000 companies. When you need to scale to unlimited capacity, our accredited Optimize IS team is ready to partner with you.

Who We Help: Empowering Businesses with Airtable Solutions

At Optimize IS, we help businesses and organizations of all sizes and industries optimize their operations and unlock their full potential by leveraging Airtable to organize their unique workflows.

Our deep expertise in Airtable development, Airtable consulting, and related technologies has enabled us to provide tailored Airtable solutions for a wide range of clients. From innovative startups seeking agile Airtable implementations to global enterprises requiring robust Airtable migrations and comprehensive Airtable system optimization, we empower diverse businesses to streamline their processes and achieve their goals.

Helping You Scale Faster With Jessica Tenzer

Helping You Scale Faster With Jessica Tenzer

Our team always provides exceptional service and support to our clients. We have a dedicated training department led by Jessica Tenzer, our Head of Training. Our instructors offer tailored base instructions, tutorials, templates, and educational content about Airtable and related technologies so your team can organize workflows and scale your company faster.

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Jessica Tenzer

Helping You Scale Faster With Jessica Tenzer
At Optimize IS, our goal is to empower every business with the same technology expertise typically reserved for large corporations. We will help startups and international corporations streamline their workflows and unlock their full potential. By choosing Optimize IS, businesses receive Airtable solutions tailored to their unique needs, backed by a team that’s passionate about helping them succeed.
Optimize IS CEO Ben Green

Ben Green

Ben Green, Co-Founder of Optimize IS

Ready to Optimize?

Don’t let inefficiency hold your business back. Join top industry leaders who’ve transformed their operations with Optimize IS. Our team of Airtable experts uses the latest tools to create systems that make a real difference in your day-to-day operations.